Providing Sales Strategy That Works in the Real World
Sales Athlete Co.
Unlock proven strategies with expert collaboration to fuel your pipeline, win high-value deals, and build lasting customer growth.
Why Sales Athlete Co.?
With decades of hands-on experience and a performance-first mindset, we help founders, sales teams, and executive leaders go from pipeline uncertainty to repeatable success.
About Us
Jeffrey Casanova is a seasoned sales leader dedicated to helping SMBs and nonprofits achieve growth. Through strategic outreach, targeted lead generation, and fractional sales leadership, he delivers measurable results that drive long-term success
Let’s Build Your Sales Engine
Sales Athlete Co. offers clarity, consistency, and conversion to help companies stop guessing and start growing.
Scope of Services
Lead Generation via My Network
Leverage strong industry relationships across construction, manufacturing, churches, and nonprofits to identify unique market opportunities.
Account Growth & Management
Ongoing Account Management and Upselling
Maintain strong client relationships through consistent communication, deliver continued value, and identify opportunities for upselling additional products or services.
Building and Maintaining a Prospect Database (CRM)
Develop and manage a detailed CRM database for streamlined tracking, reporting, and follow-up on all sales activities.
Market and Competitor Analysis
Analyze market trends and competitors to identify strategic opportunities and refine sales approaches.
Sales Engagement
Discovery and Qualification Calls
Assess prospect needs through structured discovery calls to ensure alignment and prioritize high-value opportunities.
Sales Consultations and Product Demos
Showcase product benefits through engaging consultations and tailored demonstrations that address client pain points effectively.
Proposal Development and Presentations
Create compelling, customized proposals and deliver impactful presentations designed to convert interest into signed agreements.
Contract Negotiation and Closing
Manage negotiations with professionalism to secure favorable terms and finalize deals confidently
Team Collaboration & Support
Coordination with Client’s In-house Team
Collaborate for in-house and channel opportunities, ensuring efficient onboarding and seamless handoffs.
Participation in Virtual Sales and Company Meetings
Engage in scheduled virtual or in-person meetings to align goals, track progress, and maintain transparent communication.
Sales Activity Reporting
Provide detailed reports on key performance indicators and activities to ensure accountability and data-driven decision-making.
Training, Coaching, and Mentoring Support
Support internal teams with tailored training, coaching, and mentoring to improve performance and drive consistent results.
Our Process – How It Works
Discovery Call
We start with a focused conversation to understand your business, sales challenges and growth goals. This is where we identify opportunities, clarify your needs, and ensure we’re the right fit.
Solutions
Based on our discovery, we create a customized sales development plan, covering prospecting, engagement, and conversion strategies, designed to meet your specific market and objectives
Onboarding
We integrate seamlessly with your team and systems, set clear KPIs, and hit the ground running to start generating measurable results.
Let’s Connect!
Meet Jeffrey O. Casanova
With decades of front-line sales experience across sports, tech, food & beverage, and wholesale/retail, Jeffrey Casanova is more than a sales expert—he’s your secret weapon for growth. As the Founder of Sales Athlete Co., Jeffrey partners with small to mid-sized businesses and nonprofits to accelerate sales development through a strategic, collaborative approach.
More About Us
A former COO, seasoned sales strategist, and community leader, Jeffrey brings a rare blend of executive insight, entrepreneurial grit, and real-world execution to every client engagement. He’s built high-performing teams, launched market expansions across 25+ states, and negotiated contracts from cold call to close.
His approach is rooted in connection, guided by data, and built for momentum. Whether you’re launching a new vertical, overhauling your outbound strategy, or grooming your internal sales force, Sales Athlete Co. meets you where you are—and pushes you beyond.
Where We Make an Impact
Technology & SaaS
Navigate complex sales cycles with confidence. We help tech companies generate qualified leads, demo effectively, and close enterprise-level deals.
Wholesale/Retail
Drive consistent growth with custom sales strategies designed for small to mid-sized businesses serving other businesses across diverse sectors.
Nonprofits & Faith-Based Organizations
Expand your mission’s reach with ethical, relationship-driven sales approaches tailored to nonprofit and church-based outreach, funding, and resource growth.
Manufacturing & Construction
Tap into industry-specific contacts and sales tactics that speak directly to project managers, procurement teams, and decision-makers in the field.
Marketing & Advertising
We can drive revenue through merchandise, collateral, sponsorships, and social media.
Other Industries
Food & Beverage, Sports, Healthcare
Our Esteemed Partners
